Presidents Message
Retail is a difficult trade at the best of times but that is also what
makes it so fascinating and stimulating. This past season has been
particularly challenging with seasonal stock not matching the
unseasonable weather. However,
this provides us with an opportunity
to offer something different to
tempt customers to buy things they
don't actually need - but can't live
without.
It's also a time when it is
reassuring to speak to other retailers
and know how the market is actually
performing thus providing something
to measure yourself (and your business
performance) against. This is where
being part of an organisation like IFRA
can really make a difference. I think we
are all in the same boat (quite literally
in the case of those of you unfortunate
enough to have been in flood hit areas) but you can rest assured that
there is always another member available at the end of a telephone
in case of need.
Of course, my colleagues and I on the Council are
always available to you if you need any tips on fantastic stock offers,
novel ideas for clearing dead lines and you should not forget our
legal help-line should you need specific legal advice on any subject.
We on the Council never forget that it is you, the members, who
really make this organisation and I cannot emphasise enough the
value you can get out of it if you use what is available to you.
It can feel very isolating working on your own and it is
encouraging to know there are others facing the same issues and this
helps to create a 'footwear retailing' community where we can all
work together.
I find that it can be somewhat daunting buying for a season
when you are struggling to recover from the one you've just had.
However, manufacturers are working to offer us something different
and the joys of the British climate mean that next summer could be
one of the driest and hottest we've ever had - and sandals will be
in short supply! Or not? Who knows? Supply and demand - and
it's uncertainty - is one of the quirks of our trade and does it really
influence sales anyway...?
Please contact the office, Tel. 0870 330 8620 if there is anything
you feel you would like to see us doing or any comments or points
you would like to make.
We look forward to hearing from you.
Helen Hook
President